Unlike in the digital audio player market, the fight between NAND flash and hard-disk drive on the personal media player platform is far from over. The 1.8-inch HDD still has a firm grip on the PMP category that requires storage capacity of 20 GB or higher due to the cost per byte advantage over NAND flash. Our consumer survey indicated that among PMP owners, hard drive-powered devices still account for a slight majority of the ownership. On the other hand, the micro-drive segment, which features a capacity ranging between 4 to 12 GB, has been hit hard by the NAND flash.